

Portfolio
the power of the story
I know how important it is for your project to reflect your expertise, heart, and unique story. That's why I put so much precision and care into what I do, ensuring the quality is not just high—it’s exceptional, the kind that turns heads. It’s that defining element that makes you say, "Yes, I do belong," and helps your dream come to life. It's time for you (re)debut, where people say "oh yes, that's you!"

portfolio
Alexander McQueen
Brand & Logo Project
Designed for:
Luxury & Fashion Management, M.A.
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Visual Communications Course​​
Brand Deep Dive
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Brand Research & Analysis​​
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History
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Designer Biographies
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Target Market
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Brand Extensions
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Product Profiles
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Marketing Positioning
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SWOT
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Logo Design History
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Symbolism Analysis
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Design Brainstorming​
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Marketing Collateral​​
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Logo Re-design
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Logo Placement
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360° Brand Cohesion
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Marketing Ideation
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Exclusivity Ideation
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Print and Digital Ads

New ways to celebrate

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created a brainstorming design-web aligned with brand discoveries to plan next steps for redesign
Brand Analyses

conducted brand story analysis, target market research, market positioning and product profiles

Logo Re-design Ideation
imagined several logo designs inspired from the big brand moments






Design Decision
selected a redesign in final iteration to uniquely honor brand story and express a familiar yet forward-moving energy for the future



Ads
made ad-mockups to facilitate logo-redesign imagining




created design mock-ups for business and product collateral, along with a bird-web iconography for theme
Logo Placement


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Limited Edition Ideation
designed promotional shopping bag used only for limited edition or new product awareness, making shoppers become instant marketing billboards alerting the public to get the next brand exclusive drop

used logo re-design to create limited edition shoes called "The McQueens" and "Bird Bottoms" to be based on the most famous fashion collections




Business Essentials
applied for business cards, dustbag, and clothing tags
